How I went from 231 Soundcloud Listens to 1,510 listens in 4 Days?
Here is the link to the Public Google Doc, which is an easier read - https://docs.google.com/document/d/167X5LosUmp6bEuTBJYhVSbz8Uyq9arFhH8ZneGy6eb8/edit?usp=sharing
On December 31, 2013, I sat down right before dinner with a brand new pad and declared to myself that 2014 was going to be different.
I create a goal for myself of having 10,000 people per day listen to my Soundcloud channel every day by the end of 2014.
In this post, I will outline to you the changes that I made between December 31 and January 4 to have 7 times the number of people listening to my channel.
Now, I would be naive to think that this has nothing to do with the holiday and people getting themselves into gear in the new year. Nevertheless, I do not think that this change could account for such a quantum leap.
Here is the list of the changes -
1. Created a WHAG (Wild Hairy Ass Goal) for the year. As I mentioned my goal is to get to 10,000 listens per day by the end of the year. This gets the wheels turning and the mind more creative. (Credit: Jim Collins in the book Good to Great for the term WHAG)
2. Did an 80/20 Analysis on my statistics for 2013. I have been on Soundcloud since July of 2013 and have over 1,300 posts so I had the benefit of a lot of data. I noticed that the posts that I created on a certain group of Soundcloud Users had 5 - 50 times more listens than the average post I created. I took this information and started focusing on creating posts on those groups of Soundcloud users that had the greatest results in 2013.
3. I took the focus off of me. I have had days when I had more than 2,000 listens in the past and I had also dipped down to around 200 listens per day. In retrospect, the drop came when I started paying attention to what I was going to get out of creating all of this work.
On December 31, I declared my goal for the year and also declared that I was going to achieve by helping at least 10 other people achieve their goal.
My focus for the last four days has been on other people and how I can promote their work. In response, a lot of other people have begun to promote my work. Here is the key: I declare victory when I know I did something that would help somebody else. I have no expectation that anybody will listen to what I create.
4. Scheduled time to work every day. In December of 2013, I would set the alarm for 6:00am and snooze for at least 30 minutes. In 2014, I began to set the alarm for 5:00am and killed the snooze bar. Also, based on Ed Dale’s advice in the 30 Day Challenge, I put my work time in my calendar.
From 5:30 to 7:00 am every day (On the weekends I go from 6:30am to 8:00am), I am creating profile pieces on other artists. My calendar says so and I follow my calendar.
Now, I am sure that this is not the first time that you have heard these 4 steps as the four steps to success. However, taking these four steps together had given me more clarity, drive purpose and I am sure that people can hear it in my voice.
The numbers are the numbers but what really matters is the experience in life.
Have a blessed day.
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